Why AI Matters – and Why You Can’t Ignore It

AI is transforming how people search, how answers are presented, and how websites earn attention. If your site isn’t optimized for AI-powered search, you risk losing traffic—even if you rank on Google.

Here are the stats you need to know:

1. 18% of global Google searches now display AI overviews - these are short AI-generated summaries shown at the top of search results.
2. When AI summaries appear, only 8% of users click through to website results - compared to about 15% when no AI overview is present.
3. In 2025, 56% of marketers already use generative AI in their SEO workflows.
4. 83% of large organisations report measurable SEO gains after integrating AI.
5. Over 86% of enterprise SEO professionals have incorporated AI into their strategies (keyword tools, content optimization, predictive analytics)
6. Among small businesses, around 67% have begun using AI for content marketing and SEO. We do recommend authentic posts and content however, so don't overdo it with the AI created content.
7. Many sites are being penalised in traffic: some major publishers have seen traffic drops of 30‑40% since Google rolled out AI overviews. Read more in the New York Post

These trends show a clear fact: websites must be built not only for humans, but for machines that show your website to humans. AI systems will decide if your content is cited, trusted, and surfaced as answers - not just ranked.

How We Make Your Website AI‑Searchable

To futureproof your site, your content and technical setup must speak the language of AI. Here’s how Reach Marketing Group approaches AI optimisation as part of your broader digital strategy:

1. Semantic & Entity-Based Content
2. We target concepts, entities, topics and context, not just keywords.
3. We structure content so AI systems can “understand” your offering, not just match keywords.
4. Use of schema markup / structured data helps AI summarizers cite you properly.
5. Answer‑Ready Content & FAQs
6. Create content that anticipates questions (Who? What? Where? Why?) in your industry (hotel, dentist, tradie, health centre).
7. Deploy concise, well‑factored answers that AI systems are likely to quote.
8. Use internal linking and context so AI bots can trace logical connections.
9. Fresh, Authoritative, E‑A‑T Signals
10. AI systems value trust, authority, expertise (E‑A‑T).
11. We ensure content is updated, properly cited, and backed by authoritative sources.
12. Use author bios, credentials, citations, references - strengthen your authority.
13. Technical Infrastructure for AI Crawlers
14. Ensure robots.txt, sitemaps, APIs allow AI and LLM bots to crawl and index your content.
15. Serve fast, lean HTML/CSS/JSON so bots can parse efficiently.
16. Use clean markup, canonical URLs, well‑structured code.
17. Continuous Monitoring & AI Visibility Tracking
18. We monitor not just Google rankings, but AI answer citations / generative search mentions and other online platforms.
19. We evaluate which pages AI is quoting, and optimize others accordingly.
20. Use tools that help track how your site appears in LLM responses and generative search systems (e.g. GEO / AI‑SEO tools).
21. Integration with Traditional SEO & Paid Ads
22. AI optimization doesn’t replace SEO - it runs alongside it.
23. We integrate AI signals (user intent, topic modeling) into keyword strategy, content creation, paid campaigns.
24. Ads and content feed into a unified approach so your message is consistent and reinforced across AI, organic, social and paid channels.

What This Means for Your Business (Hotel, Pub, Dentist, Tradie, Health Service, Music Venue)

1. Your hotel or pub in Bendigo or Melbourne can be more frequently cited in AI overviews when people ask “best hotels near me” or “live music venues in Eltham.”
2. Your dentist or medical centre in Diamond Creek or Fairfield can be picked as the AI-recommended provider when users ask “best dentist Diamond Creek.”
3. Your tradie business in Campbellfield or Thomastown benefits when AI bots select or answer queries like “electrician near me” or “plumber pricing.”
4. Even overseas clients will appreciate that your content is visible not only to Google, but to ChatGPT, Bing Copilot, Perplexity, and other AI-powered systems that many users now use as their first interface with the web.

Why Choose Reach for AI‑Forward Marketing?

1. We’re early adopters - combining traditional digital marketing with AI‑search optimization.
2. Our strategies protect against traffic loss from AI front-loading.
3. We keep you ahead: optimising not just for Google, but for the next generation of search.
4. We build architectures and content ready for both human and machine audiences.
5. Our reporting is holistic - showing how you're performing in SEO, AI visibility, paid, listings, and social.

Contact Reach Marketing Group. Let's have a chat over coffee and learn about how we can help your business grow online.

Reach Marketing Group helps businesses grow through smarter digital marketing. We’re a full-service agency based in Victoria - working with clients across Australia and overseas.

• Oct 16, 2025   (published)
• Oct 16, 2025   (last modified)

Reach Marketing Group helps businesses grow through smarter digital marketing. We’re a full-service agency based in Victoria - working with clients across Australia and overseas.

Whether you're in hospitality, healthcare, construction or education - or you run a local music venue, tradie business, medical centre or online store - we help you get found, get leads, and get results.

With thousands of monthly searches for terms like “SEO services Melbourne”, “digital marketing for dentists”, “web design near me” and “marketing agency for tradies” - your customers are looking. The question is - will they find you?

Why Digital Marketing Matters More Than Ever

In today’s market, visibility isn’t optional - it’s survival.

1. 97.1% of Australians are online
2. 88 businesses close for every 100 that open (Inside Small Business)
3. 46% of all Google searches have local intent
4. Digital marketing remains one of the highest ROI investments for small to medium businesses

Our Services

Website Design & Development

Your website is your digital shopfront - and we make it work harder.

We design websites that are:

1. Fast, mobile-friendly and SEO-optimized
2. Built for conversions - turning clicks into calls, bookings or sales
3. Easy to update, whether you’re using WordPress, Shopify or custom CMS
4. Tailored to your brand and audience

Whether you're a tradie in Campbellfield, a pub in Eltham, or a medical centre in Thomastown - we create websites that build trust and grow revenue.

SEO & SEM Services

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help your business appear when customers are ready to act.

We offer:

1. Local SEO to appear in “near me” and maps results
2. On-page optimization and keyword targeting
3. Google Business Profile management
4. Link building and content strategy
5. Paid Google Ads with conversion-focused landing pages
6. Monthly reporting and strategy updates

We help you rank for phrases like:

1. dentist near me
2. plumber near me
3. best account in Bundoora
4. live music in Melbourne
5. best indistrial door installer

Social Media Strategy & Management

Social media isn’t just noise - it’s where brands build loyalty and relationships.

We offer:

1. Strategy creation aligned with your business goals
2. Content calendars, copywriting and visual design
3. Scheduling and publishing on Facebook, Instagram, LinkedIn and TikTok
4. Community engagement and analytics
5. Paid ad campaigns to build reach and drive leads

Meta (Facebook & Instagram) Ads

Certified in Meta Ads - we build campaigns that work.

1. Custom audiences, retargeting and lookalikes
2. Ad creative development and testing
3. Budget optimisation and performance tracking
4. Lead generation and sales conversion strategies

From music venues in Bunbury to dentists in Fairfield - we help you target the right people, with the right message, at the right time.

Google Ads Management

Reach people exactly when they’re searching.

We manage your Google Ads from start to finish:

1. Keyword research
2. Ad copywriting
3. Budget & bidding strategy
4. Conversion tracking
5. Monthly performance reviews

Google Business Profile & Review Management

Your Google listing is often your first impression - we make sure it’s a great one.

1. Setup and optimization of your Google Business Profile
2. High-visibility for local searches and Maps
3. Review management strategies - get more 5-star reviews
4. Reputation monitoring and responses
5. Accurate listings across search platforms

Customers search for trust - and reviews are often what tip the balance.

Email Marketing (EDMs)

EDMs are one of the most cost-effective tools for nurturing leads and growing customer value.

We offer:

1. Strategy, segmentation and automation
2. Copywriting and mobile-friendly design
3. Integrations with CRMs and websites
4. Tracking of opens, clicks and conversions

Email isn’t dead - it just needs to be done right.

Who We Work With

We provide digital marketing for:

1. Hotels and pubs
2. Dentists and medical centres
3. Health service providers
4. Music venues and events
5. Tradies and construction businesses
6. Retailers and local businesses
7. Schools

Whether you need internet marketing in Diamond Creek, a web developer in Fairfield, or a full marketing agency in Campbellfield - we have the experience to help.

Why Choose Reach Marketing Group?

1. Local knowledge - national reach
2. Based in Victoria, we work Australia-wide and, in fact, worldwide.
3. Tailored strategy - no one-size-fits-all
4. Your business is unique - your marketing should be too
5. Straightforward service - no jargon, no fluff
6. We’re easy to work with and focused on real results
7. Data-backed decisions - transparent reporting
8. Know where your budget is going and what it’s achieving

What Our Clients Say

"Julie Merrett has been an absolute blessing to have on board with all our social media ads and posts... I highly recommend Julie and her team."

1. Maria Tomlinson, Complete Conveyancing Solutions

"Reach Social Media have made a huge difference with how we connect with the wider community... Julie and Briana have enabled this to happen."

1. Verona Gridley, St. John Primary School

Ready to Grow?

1. Book a thorough digital audit
2. Schedule a 30-minute discovery call
3. Get expert insights tailored to your business and goals

From SEO campaigns to full website builds - we’re your partner in long-term growth.

Reach Marketing Group is proudly based in Victoria, serving clients in across Australia and overseas, including Melbourne, Diamond Creek, Campbellfield, Eltham, Thomastown, Fairfield, Bendigo. Currently based in Thomastown, a vibrant, multicultural suburb in Melbourne’s northern region - approximately 16 km north of Melbourne’s CBD, in the City of Whittlesea. As of the latest census, it has around 14,234 residents - such an inclusive and growing suburb.

Let’s reach new heights - together. Contact us soon!